Vanity phone numbers are useful tools for businesses to stay memorable to their customers. These dedicated virtual phone numbers utilize a phone’s number pad to create words that help promote a brand. With voice-over-internet protocol (VoIP), providers can deliver a variety of vanity virtual numbers, and selecting one is usually very easy as long as the intended word or phrase is available.
Most VoIP providers with vanity phone direct inward dialing (DID) numbers also have other types, including local, toll-free, and international numbers. They deliver extensive options for businesses looking to reach different and new customers. In this piece, we have listed the top vanity phone number providers to help you reach your customers more effectively:
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Top 6 Vanity Phone Number Providers
Product
Expert Scores
Key Features
RingCentral
4.78
- 99.999% uptime
- 300+ integrations
- Video conferencing
Grasshopper
4.53
- No per-user pricing
- All features available across all plans
- True Solo plan for solopreneurs
800.com
4.47
- Extensive toll-free number availability
- Multiple call forwarding options
- No per-user pricing
TalkRoute
4.41
- Limitless amount of multi-digit extensions
- Access to voice-over studio
- Detailed call reports
GoTo Connect
4.34
- Unlimited international calling to 50+ countries
- Unlimited extensions
- Real-time phone analytics
Phone.com
4.27
- Call recording on all plans
- Free number porting
- Rare virtual phone provider with video conferencing
RingCentral: Best for integrations
Pros
Cons
Our Rating: 4.78/5
As a VoIP provider, RingCentral is probably one of the more popular options for businesses looking to streamline their communications stacks. To start, RingCentral has three plans starting at $30 per user, per month. While this might seem somewhat costly, it’s important to note that RingCentral has both volume and annual discounts that significantly reduce the overall cost. In fact, with annual pricing alone, the price is reduced by up to 33%.
Additionally, RingCentral is one of the best providers for integrations. With integrations for over 300 third-party solutions, you’ll have no issue connecting the software to popular options like Salesforce and Zapier. From a virtual number perspective, you’ll have number availability for not just vanity numbers but toll-free, local, and international numbers as well.
Grasshopper: Best for smaller organizations
Pros
Cons
Our Rating: 4.53/5
Grasshopper incorporates VoIP technology in order to provide a virtual phone experience. While other providers might also include features like video conferencing and team chat, Grasshopper just focuses on delivering telephony to business customers. This is very useful for businesses that already have separate solutions for these technologies. Grasshopper works on PCs or laptops, smartphones, and IP phones.
It’s important to note that Grasshopper is one of the few providers that doesn’t charge per user. Every account is provided with a virtual number, and there are three virtual number types on offer (local, toll-free, and, of course, vanity). Like some larger VoIP vendors, Grasshopper also has a 99.999% uptime service level agreement (SLA). This means that you can expect approximately five minutes of service downtime per year.
800.com: Best for number availability
Pros
Cons
Our Rating: 4.47/5
As the name suggests, 800.com specializes in toll-free virtual phone numbers. And while it’s not very clearly stated, the provider also has numbers in local jurisdictions around the United States. Finding a vanity phone number is very simple through the provider’s app or website, and tracking each number’s performance is simple. Additionally, SMS is well-supported with 800.com, with the ability to mass text and send messages automatically when needed.
800.com also has call analytics, call recording, and transcription. This helps provide businesses with a strong communications backbone that helps with ongoing marketing campaigns. Additionally, there are multiple call forwarding technologies at play to ensure that inbound calls are received by the appropriate agents.
Talkroute: Best for extensions
Pros
Cons
Our Rating: 4.41/5
When it comes to virtual numbers, Talkroute provides the standard three: local, toll-free, and vanity. In addition to the standard calling features, Talkroute also has video conferencing and team chat, which might be useful for organizations looking for a few more communication channels than are available through most virtual phone providers. As your company grows, Talkroute is also a strong option for extensions — with this provider, you’re afforded unlimited multi-digit extensions.
Talkroute also includes a multi-level auto-attendant. This helps direct customers to the right department by a series of voice prompts. Talkroute also employs call stacking in order to ensure that no customer encounters a busy tone when they contact your business. Finally, you’re able to enable text-to-email notifications when a customer sends you a message. This helps easily classify where incoming SMS messages are stored.
GoTo Connect: Best for international calling
Pros
Cons
Our Rating: 4.34/5
GoTo Connect is one of the few providers to offer unlimited international calling to several global locations, including Germany, Japan, France, and Hong Kong. While providers like RingCentral make global calling cheaper than what’s available via landline, unlimited calling really starts to deliver value when you’re calling overseas regularly. GoTo Connect is also part of LogMeIn’s larger ecosystem of products and services that are designed to help streamline business communications.
This cloud-based phone system includes video conferencing and is easily connectable to their customer engagement solutions as well as their contact center offering. When it comes to phone number options, GoTo Connect delivers local, toll-free, and of course, vanity numbers. Additionally, users will find that the team messaging and document sharing features help provide support for the office communications profile.
Phone.com: Best for semi-irregular calling
Pros
Cons
Our Rating: 4.27/5
Out of all of the providers listed in this guide, Phone.com is the only one that actually offers volume pricing for custom vanity numbers. This means that if you are going to be purchasing multiple of these virtual numbers, then this might be your best bet. Phone.com is one of the few virtual phone systems with video conferencing capabilities, differentiating it from a similar provider like Grasshopper. In fact, with the provider, you can also stream your video conferences to YouTube.
Users are also afforded the ability to pay annually, which reduces the monthly price of Phone.com by 15%. For those looking for international numbers, this is where Phone.com falls slightly behind. Instead, seek out a provider like RingCentral. Still, with pricing coming in below $15 per user, per month with its base plan, Phone.com is a very budget-friendly option for many businesses.
What is a vanity phone number?
A vanity phone number is a phone number that incorporates alphanumeric words or phrases. This means that the business number is more memorable than one that just numbers.
A good set of real-world examples would be 1-800-FLOWERS or 1-800-GO-FEDEX. For customers, the number is very easy to remember because the telephone prefix and line number form an alphanumeric phrase or word.
Benefits of using vanity phone numbers
The chief benefit of one of these numbers is that they are memorable. A series of numbers is significantly harder to remember than a simple word or phrase.
Additionally, these numbers also serve to add brand recognition to a business. When a number’s alphanumeric phrase matches the business name or industry, it makes the business look more professional.
Choosing the best vanity phone number providers
This depends on the business need. In most cases, it’s easy to find providers that include vanity options, but what about local or toll-free vanity numbers? Not every provider has these, so it’s a good idea to perform some due diligence to find the one that best fits your needs.
Also, providers with other types of virtual numbers will also be useful. These include local, toll-free, and international numbers, and each has value for varying businesses. For this reason, when searching for the best vanity phone number provider, also consider what else the provider has on offer.
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